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  • Search: subject:"Typeface"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 Brand management 2 Hand-written typeface 2 Markenführung 2 advertisement 2 brand awareness 2 consumer behavior 2 machine-written typeface 2 purchase intention 2 Affiliation 1 Age group 1 Altersgruppe 1 Beziehungsmarketing 1 Brand 1 Brand failure 1 Brand image 1 Charitable organization 1 Charity 1 Consumer forgiveness 1 Consumer protection 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Elderly 1 Elderly people 1 Fundraising 1 Gemeinnützige Organisation 1 Generationengerechtigkeit 1 Generativity 1 Handwritten typeface 1 Intergenerational equity 1 Markenartikel 1 Markenimage 1 Perceived competence control 1 Perceived moral control 1 Product safety 1 Produktsicherheit 1 Relationship marketing 1 Self-expression 1 Social cues 1
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Online availability
All
Free 6
Type of publication
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Article 4 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4 Working Paper 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1
Language
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English 4 German 2
Author
All
Vogel, Henrik 2 Chen, Xi 1 Chu, Xing-Yu 1 Hook, Margurite 1 Kulczynski, Alicia 1 Ma, Yueru 1 Schmitt, Sophie 1 Tok, Dickson 1 Wei, Haiying 1 Xie, Shengcheng 1 Zhou, Xiaoyu 1
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Published in...
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Journal of retailing and consumer services 2 IU Discussion Papers - Marketing & Kommunikation 1 IU discussion papers - Marketing & Kommunikation 1 Journal of marketing 1 Psychology & marketing 1
Source
All
ECONIS (ZBW) 5 EconStor 1
Showing 1 - 6 of 6
Cover Image
Die unterschätzte Macht der Schrift: Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten
Vogel, Henrik; Schmitt, Sophie - 2025
and inspiring advertisements. Therefore, the choice of the right typeface as a design element for advertisement texts may … whether two different fonts of an advertisement text (machine-written typeface vs. hand-written typeface) will have an impact …
Persistent link: https://www.econbiz.de/10015202299
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Cover Image
Die unterschätzte Macht der Schrift : Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten
Vogel, Henrik - 2025
and inspiring advertisements. Therefore, the choice of the right typeface as a design element for advertisement texts may … whether two different fonts of an advertisement text (machine-written typeface vs. hand-written typeface) will have an impact …
Persistent link: https://www.econbiz.de/10015197500
Saved in:
Cover Image
Typography talks : influencing vintage anemoia and product safety perceptions with vintage typography
Kulczynski, Alicia; Hook, Margurite - In: Journal of marketing 88 (2024) 4, pp. 129-153
Persistent link: https://www.econbiz.de/10014582938
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Cover Image
Handwritten or machine-written? : how typeface affects consumer forgiveness for brand failures
Xie, Shengcheng; Wei, Haiying - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015116754
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Cover Image
Encourage sustainable consumption among the elderly through generativity
Ma, Yueru - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015125171
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Cover Image
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu; Tok, Dickson; Zhou, Xiaoyu; Chen, Xi - In: Psychology & marketing 40 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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