Search Results - subject:"Typicality"

The moral dilution effect : irrelevant information influences judgments of moral character

McHugh, Cillian; Igou, Eric R. - In: Journal of behavioral decision making 38 (2025) 4, pp. 1-17

Persistent link: https://www.econbiz.de/10015463028

Success of mass customization toolkits : product design typicality as boundary condition

Zaggl, Michael A.; Linzmajer, Marc; Walsh, Gianfranco; … - In: Journal of business research : JBR 200 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015562395

A different causal perspective with Necessary Condition Analysis

Dul, Jan - In: Journal of business research : JBR 177 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10014550960

Innovating the archetype : discovering the boundaries of the triangular designer space

Mulder-Nijkamp, Maaike; Kok, Mendel de; Klassen, Viktor; … - In: Corporate reputation review 27 (2024) 2, pp. 120-139

Persistent link: https://www.econbiz.de/10015186185

Who do you want to purchase with? : the effect of naming strategy on consumer participation in online group purchase

Wang, Bin; Liu, Yunyao; Xie, Fengyuan - In: Journal of retailing and consumer services 81 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015116807

Why advertisers should embrace event typicality and maximize leveraging of major events

Carrillat, François A.; Mazodier, Marc; Eckert, Christine - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1585-1607

Persistent link: https://www.econbiz.de/10015192942

Why advertisers should embrace event typicality and maximize leveraging of major events

Carrillat, François A.; Mazodier, Marc; Eckert, Christine - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1585-1607

The current study details how marketing campaigns featuring event-typical ads adapted to sporting events (e.g., a car ad that displays its brand logo on an Olympic podium) affect brand attitudes and incentive-aligned brand choice in more positive ways than proven advertising strategies such as...

Persistent link: https://www.econbiz.de/10015375771

AI tour guides : the role of conversation style and destination type

Yan, Huili; Tian, Tian; Lu, Yifan; Xiong, Hao - In: Tourism review 81 (2026) 2, pp. 755-781

Persistent link: https://www.econbiz.de/10015639646

Attribute resemblance and preference for products : moderating effect of attribute familiarity

Suk, Kwanho - In: Asia marketing journal 25 (2023) 1, pp. 3-14

Persistent link: https://www.econbiz.de/10014309166

Uncovering the semantics of concepts using GPT-4 and other recent large language models

Le Mens, Gaël; Kovács, Balász; Hannan, Michael T.; … - 2023

Persistent link: https://www.econbiz.de/10014310920