Search Results - subject:"U&G theory"

TikTok app usage behavior: the role of hedonic consumption experiences

Abbasi, Amir Zaib; Ayaz, Natasha; Kanwal, Sana; … - In: Data Technologies and Applications 57 (2023) 3, pp. 344-365

Purpose TikTok social media app has become one of the most popular forms of leisure and entertainment activities, but how hedonic consumption experiences (comprising fantasy, escapism, enjoyment, role projection, sensory, arousal and emotional involvement) of the TikTok app determine users'...

Persistent link: https://www.econbiz.de/10014712656

Gratifications of travel photo sharing (GTPS) on social media : scale development and cross-cultural validation

Liao, Jo-Chun; Wang, Yao-Chin; Tsai, Chin-Hsun; Zhao, Bei - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 4, pp. 265-277

Persistent link: https://www.econbiz.de/10012705628

Why do people use food delivery apps (FDA)? : a uses and gratification theory perspective

Ray, Arghya; Dhir, Amandeep; Bala, Pradip Kumar; Kaur, … - In: Journal of retailing and consumer services 51 (2019), pp. 221-230

Persistent link: https://www.econbiz.de/10012115125

The impact of destination websites and cultural exposure: a comparison study of experienced and inexperienced travelers

Koo, Chulmo; Chung, Namho; Kim, Dan J.; Hlee, Sunyoung - In: International Journal of Tourism Cities 2 (2016) 1, pp. 1-16

gratification (U & G) theory and information system (IS) success model. Findings – The authors found a direct, positive effect of … and U & G theory in the context of tourism and empirically tested the model using a set of data collected from potential …

Persistent link: https://www.econbiz.de/10014813750