Search Results - subject:"UGC"

The impact of user-generated content on tourist visit intentions: The mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - In: Administrative Sciences 15 (2025) 4, pp. 1-15

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study … also aims to explore the mediating role of destination imagery in the relationship between UGC and tourist visit intentions …. The findings show that UGC has a significant positive effect on destination imagery and tourist visit intentions …

Persistent link: https://www.econbiz.de/10015424719

Satisfaction and sustainability concerns in whale-watching tourism : a user-generated content model

León, Carmelo Javier; Suárez-Rojas, Chaitanya; … - In: Tourism management : research, policies, practice 106 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015077906

"I love your brand! I engage with you, and I do online brand-related activities (COBRAs)" : the role of brand value

Castro-González, Sandra; Bande, Belén; … - In: European journal of management and business economics : … 34 (2025) 3, pp. 359-383

Purpose Few studies have explained how and when consumers are willing to engage in online brand-related activities (COBRAs). This study examines the role of brand love in a consumer's decision to engage in online brand-related activities, considering the mediating effect of attitudinal brand...

Persistent link: https://www.econbiz.de/10015414941

Analyzing social media activities of startups incubated in the business incubators of North East India

Hussain, Jamal; Barman, Himadri - In: Journal of small business strategy 35 (2025) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10015399096

The impact of user-generated content on tourist visit intentions : the mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10015406477

The structure and content of the religious tourism destination image construct : an exploratory netnography of travelers' reviews of Makkah and Medina

Zarkada, Anna K.; Kashif, Muhammad; Zainab - In: Journal of Islamic marketing 16 (2025) 3, pp. 689-712

Persistent link: https://www.econbiz.de/10015330328

Decoding digital nomad destination decisions through user-generated content

Lacárcel, Francisco Javier S.; Huete, Raquel; Zerva, … - In: Technological forecasting and social change : an … 200 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015123046

Using machine learning to develop customer insights from user-generated content

Mustak, Mekhail; Hallikainen, Heli; Laukkanen, Tommi; … - In: Journal of retailing and consumer services 81 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015123647

Do deep learning models accurately measure visual destination image? : a comparison of a fine-tuned model to past work

Nixon, Lyndon J. B. - In: Information technology & tourism 26 (2024) 3, pp. 377-406

Persistent link: https://www.econbiz.de/10015080439

Residents' videographic practices on TikTok (Douyin) : enacting and communicating social sustainability during a COVID-19 lockdown

Feng, Songming; Berndt, Adele; Ots, Mart - In: Journal of media business studies 21 (2024) 4, pp. 293-314

Persistent link: https://www.econbiz.de/10015178016