The purpose of the current study is to investigate the impact of antecedents of brand hate with the mediating effect of customer dissatisfaction and moderating effect of narcissism in the cellular industry. This study utilizes appraisal theory of emotions to examine the phenomena of brand hate....

We investigate the regional distribution of the COVID-19 outbreak in Germany. We use a novel digital mobility dataset, that traces the undertaken trips on Easter Sunday 2020 and instrument them with regional accessibility as measured by the regional road infrastructure of Germany's 401 NUTS III...

This paper examines the joint effects of mobile phone technology, knowledge creation and diffusion on inclusive human development in 49 sub-Saharan African (SSA) countries. The empirical evidence is based on Tobit regressions for the period 2000-2012. The net effects of interactions between the...

Mobile banking is now an important and evolving medium for executing banking transactions. It has a huge potential in a developing country such as India. Our study explores the important antecedents of the mobile banking adoption intention of Indian customers and proposes a comprehensive...

Avenues for the delivery of loyalty programs have rapidly shifted from plastic card schemes to mobile-app-based initiatives; yet, our understanding of the economic value presented by the latter (i.e., loyalty apps) has not kept pace with this development. We examine the effects of loyalty app...

This research studies the performance of geofencing, a practice where mobile users are targeted within a pre-defined virtual geographic boundary around an advertiser's establishment. We argue the significance of distance (i.e., the mileage from a consumer to a focal establishment) and local...

Non-pecuniary incentives motivated by insights from psychology (“nudges”) have been shown to be effective tools to change behavior in a variety of fields. An often unanswered question relevant for public policy is whether these promising interventions can be scaled up. In cooperation with a...

Companies often engage in product and service customization as part of a differentiation strategy, as it represents a source of competitive advantage. However, its effect on customer relationships as well as contingencies for its effective application is not well understood. In Particular, how...

Travelers often combine transport services from different firms to form trip chains: e.g. first train and then a bus. Integration of different forms of public and private transport into a single service is gaining attention with the concept of Mobility as a Service (MaaS). Usually, the focus is...

In online reward-based crowdfunding platforms, backers often pledge more money than necessary. This paper studies the magnitude, types, and motivations of such prosocial funding behavior, using a pledge-level data set from Kickstarter. First, prosocial funding was common (22% of backers),...