Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...

New mobility trends such as shared mobility, autonomous vehicles, and mobility as a service are poised to disrupt the way the world moves. Since transport behavior is rooted in human behavior, how these trends are adopted will be influenced by behavioral preferences as well as cultural trends....

This study developed a mobile app of the personal colour analysis system, which determines the clothing colours that are harmonized to a user’s personal skin and hair colouring. The mobile application is easy and accurate for non-experts to use, and it employs photographs of a user’s skin...

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Recently, the applications of mobile technology integration into innovative pedagogical approaches have resulted in new opportunities and challenges. The rapid development of mobile technology encourages student participation, knowledge sharing, collaboration, and the social interaction...

Mobile phones have had one of the fastest adoption rates for any technology globally. Mobile services and mobile broadband have contributed to the economic growth and are increasingly seen as vehicles for development, especially in developing countries. As is the trend globally, spectrum has...

Small cell deployment is considered one of solutions to increase capacity and improve the coverage to meet the growing of mobile data traffic. LTE-Wi-Fi Aggregation (LWA) is Heterogeneous based which enables an aggregation between LTE small cells and Wi-Fi Access Points (AP) at radio network...

The World Radiocommunication Conference (WRC-15) decided to conduct a review of the spectrum usage in the 470-694 MHz frequency band at WRC-23 to study possible introduction of primary mobile service allocation in this frequency band that is currently utilized by Digital terrestrial TV...