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~subject:"Brand management"
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Search: subject:"Umbrella branding"
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Brand management
Umbrella branding
15
umbrella branding
14
Markenführung
11
Markenartikel
10
Brand
9
Produktqualität
7
Brand image
6
Markenimage
6
Brand architecture
5
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experience goods
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reputation transfer
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signaling
5
Marketing management
4
Marketingmanagement
4
Reputation
4
Theorie
4
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Consumer behaviour
3
Konsumentenverhalten
3
Signalling
3
Spillover effect
3
Spillover-Effekt
3
Theory
3
certification
3
signalling
3
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2
Arzneimittelmarkt
2
Corporate reputation
2
Einzelhandel
2
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2
Game theory
2
Handelsmarke
2
Moral Hazard
2
Pharmaceutical industry
2
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2
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Suppliet, Moritz
2
Zaccour, Georges
2
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1
Beer, Cornelia
1
Ben Rhouma, Tarek
1
Brouthers, Lance Eliot
1
Cai, Huifen
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Journal of health economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
11
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1
Entry decisions for vertically differentiated markets with brand spillovers
Nire, Keita
;
Matsubayashi, Nobuo
- In:
European journal of operational research : EJOR
314
(
2024
)
2
,
pp. 565-578
Persistent link: https://www.econbiz.de/10014456883
Saved in:
2
An empirical study of scarcity marketing strategies : limited-time products with
umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
3
Advantages of indigenousness and firms from emerging economies
Brouthers, Lance Eliot
;
Nakos, George
;
Randall, Ted
- In:
International journal of business and emerging markets …
14
(
2022
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10012800161
Saved in:
4
Exploring the impact of brand placement repetition on the effectiveness of
umbrella
branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
5
Umbrella
branding
in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
Saved in:
6
Can brands circumvent marketing regulations? : exploiting
umbrella
branding
in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
Saved in:
7
Umbrella
branding
in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
8
Estimating
umbrella-branding
spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
9
Spillover effects in mutual fund companies
Sialm, Clemens
;
Tham, T. Mandy
- In:
Management science : journal of the Institute for …
62
(
2016
)
5
,
pp. 1472-1486
Persistent link: https://www.econbiz.de/10011487552
Saved in:
10
Better together? : a hospitality case for
umbrella
branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
Saved in:
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