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Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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Dictionary of polling : the language of contemporary opinion research
Young, Michael L.
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1992
Persistent link: https://www.econbiz.de/10004140328
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