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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Ifo Schnelldienst
83
Working paper / National Bureau of Economic Research, Inc.
40
Betriebs-Berater : BB
31
NBER working paper series
30
NBER Working Paper
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ifo Schnelldienst
25
International journal of forecasting
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Advances in business and management forecasting
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SpringerLink / Bücher
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International journal of production economics
13
Journal of business research : JBR
12
ifo Dresden berichtet
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Discussion paper / Centre for Economic Policy Research
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Europäische Hochschulschriften / 5
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Journal of business economics : JBE
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European journal of operational research : EJOR
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Journal of political economy
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Springer eBook Collection
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The review of financial studies
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ZEW discussion papers
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Econometric Institute research papers
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Ifo-Schnelldienst
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Institut für Mittelstandsforschung Bonn - Arbeitspapiere
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Schriften zur Handelsforschung
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The journal of industrial economics
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The journal of media economics
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The journal of personal selling & sales management : JPSSM
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Applied economics
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Betriebswirtschaftliche Schriften : BWS
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European journal of marketing : EJM
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IRZ : Zeitschrift für internationale Rechnungslegung
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Journal of advertising research
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Journal of financial and quantitative analysis : JFQA
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Journal of marketing education : JME
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Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
2
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
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