In the growing social commerce landscape, addressing seller uncertainty has become critical for fostering consumer … trust and enhancing purchase decisions. Seller uncertainty, often driven by information asymmetry and a lack of trust … uncertainty in social commerce platforms by exploring pre-purchase customer-seller signals. Utilizing signaling theory, the …

uncertainty about probabilities that are consistent with independence. It is proved that these techniques form a 1-parametric … theoretical explanation of an empirically successful technique for decision-making under interval uncertainty about probabilities …