An underdog brand is a brand with humble resources that competes with passion and determination against competitors … that dominate a market. Numerous anecdotal examples and a few research articles of underdog brands exist, yet the … understanding of what an underdog brand is and how brands can use the underdog effect is still limited. Considering the relevance of …

participants answer the poll truthfully, the underdog effect implies that the supporters of the trailing candidate turnout at …

"underdog-incentive effect" implies that "educated underdogs" obtain superior adult skills. We find support for this mechanism …

“underdog-incentive effect” implies that “educated underdogs” obtain superior adult skills. We find support for this mechanism …