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  • Search: subject:"Unilever PLC <London>"
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Year of publication
Subject
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Unilever PLC <London> 12 Consumer goods industry 6 Konsumgüterindustrie 6 Multinationales Unternehmen 6 Transnational corporation 6 Brand management 4 Markenführung 4 Lieferantenmanagement 3 Supplier relationship management 3 Business history 2 Competition 2 Corporate Social Responsibility 2 Corporate social responsibility 2 Handelsmarke 2 Lieferkette 2 Store brand 2 Strategic management 2 Strategisches Management 2 Supply chain 2 Unternehmensgeschichte 2 Western Europe 2 Westeuropa 2 Wettbewerb 2 1950- 1 1957-1990 1 Ausländische Tochtergesellschaft 1 Corporate Governance 1 Corporate governance 1 Cosmetics industry 1 Ernährungsindustrie 1 European integration 1 Europäische Integration 1 Fair trade 1 Fairer Handel 1 Firm growth 1 Firm performance 1 Food industry 1 Foreign subsidiary 1 Geschichte 1 Geschichte 1965-1990 1
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Type of publication
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Article 11 Book / Working Paper 1
Type of publication (narrower categories)
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Aufsatz im Buch 6 Book section 6 Case study 6 Fallstudie 6 Article in journal 5 Aufsatz in Zeitschrift 5 Interview 1
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Language
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English 11 German 1
Author
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Miskell, Peter 4 Jones, Geoffrey 3 Fehling, Tina 1 Mello, Renato Cotta de 1 Mizera, Sue 1 Poret, Sylvaine 1 Robles, Fernando 1 Smith, W. Steve 1 Thorne, Lesly 1
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Published in...
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Trademarks, brands, and competitiveness 2 Business history review 1 Corporate Social Responsibility : from compliance to opportunity? 1 Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung 1 European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007] 1 Journal of business strategy 1 Latin American business review : journal of the Business Association of Latin American Studies (BALAS) 1 MNCs in India : issues and challenges 1 The economic history review : a journal of economic and social history 1 The journal of brand management : an international journal 1
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Source
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ECONIS (ZBW) 12
Showing 1 - 10 of 12
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Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly; Mizera, Sue - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter - In: Trademarks, brands, and competitiveness, (pp. 215-233). 2013
Persistent link: https://www.econbiz.de/10009758632
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Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter - In: European business and brand building : [the papers of …, (pp. 29-50). 2012
Persistent link: https://www.econbiz.de/10009520663
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter - In: Trademarks, brands, and competitiveness, (pp. 215-233). 2010
Persistent link: https://www.econbiz.de/10003972927
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Dove : Demokratisierung des Schönheitsideals als Differenzierungsinstrument
Fehling, Tina - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 352-370). 2010
Persistent link: https://www.econbiz.de/10003925034
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Mainstreaming fair trade : a discussion through the Lipton Tea case
Poret, Sylvaine - In: Corporate Social Responsibility : from compliance to …, (pp. 189-206). 2010
Persistent link: https://www.econbiz.de/10008648165
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Vitality in business : executing a new strategy at Unilever
Smith, W. Steve - In: Journal of business strategy 30 (2009) 4, pp. 31-41
Persistent link: https://www.econbiz.de/10003882128
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Unilever in India: in search of growth
In: MNCs in India : issues and challenges, (pp. 170-186). 2006
Persistent link: https://www.econbiz.de/10003733201
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Renewing Unilever : transformation and tradition
Jones, Geoffrey - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002956597
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European integration and corporate restructuring : the strategy of Unilever, c. 1957 - c. 1990
Jones, Geoffrey; Miskell, Peter - In: The economic history review : a journal of economic and … 58 (2005) 1, pp. 113-139
Persistent link: https://www.econbiz.de/10002768332
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