The meaning of costs – Insights from tech startup founders -- Costs & Entrepreneurial Startup Lifecycles – Early Stages -- Costs & Entrepreneurial Startup Lifecycles – Mid-to-Late Stages -- Cost Planning & Intellectual Capital Development -- Costs & Three-Dimensional (3D) Business Models.

Purpose The article helps answer one of the most urgent questions facing corporate leaders: how can a company trapped in a competitive market innovate successful new products that are meaningfully different? Design/methodology/approach The article explains how to implement three...