We investigate theoretically and empirically how exporters adjust their markups across destinations depending on bilateral distance, tariffs, and the quality of their exports. Under the assumption that trade costs are both ad valorem and per unit, our model predicts that markups rise with...

Theoretical literature states that intra-industry trade (IIT) should be divided into horizontal and vertical flows (or trade in products with homogeneous and heterogeneous quality) that are influenced by different factors. Yet, the economists are still not sure about the proportion between...