Search Results - subject:"Unstructured data"

Standing out from the crowd : when and why color complexity in social media images increases user engagement

Kanuri, Vamsi K.; Hughes, Christian; Hodges, Brady T. - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 174-193

Persistent link: https://www.econbiz.de/10015057432

How high-arousal language shapes micro- versus macro-influencers' impact

Cascio Rizzo, Giovanni Luca; Ordenes, Francisco Villarroel - In: Journal of marketing 88 (2024) 4, pp. 107-128

Persistent link: https://www.econbiz.de/10014582936

Large language models in economics

Ash, Elliott; Hansen, Stephen; Muvdi, Yabra - 2024

Persistent link: https://www.econbiz.de/10015070496

Online communication styles of narcissistic content and low versus high social media engagement : evidence from Instagram

Gross, Jana; Lunardo, Renaud - In: Marketing letters : a journal of research in marketing 35 (2024) 4, pp. 547-560

Persistent link: https://www.econbiz.de/10015125500

Using text and image mining to study how actor engagement creates value in the sharing economy

Barari, Mojtaba; Ross, Mitchell; Quach, Sara; … - In: European Journal of Marketing 58 (2024) 8, pp. 1858-1887

framework and service-dominant logic service ecosystem model, unstructured data (text and images) from the Airbnb platform in … of the role of the national context in this process through unstructured data analysis. …

Persistent link: https://www.econbiz.de/10015343413

Mining actuarial risk predictors in accident descriptions using recurrent neural networks

Baillargeon, Jean-Thomas; Lamontagne, Luc; Marceau, Etienne - In: Risks 9 (2021) 1, pp. 1-14

One crucial task of actuaries is to structure data so that observed events are explained by their inherent risk factors. They are proficient at generalizing important elements to obtain useful forecasts. Although this expertise is beneficial when paired with conventional statistical models, it...

Persistent link: https://www.econbiz.de/10013200677