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How can entrepreneurs improve digital market segmentation? : A comparative analysis of supervised and unsupervised learning algorithms
Sáez-Ortuño, Laura
;
Huertas-Garcia, Ruben
;
Coll, …
- In:
International entrepreneurship and management journal
19
(
2023
)
4
,
pp. 1893-1920
Persistent link: https://www.econbiz.de/10014437398
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