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~type_genre:"Reprint"
~person:"Porter, Michael E."
~person:"Jensen, Ove"
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Brand management ; Vol. 4
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Michael Porter ; Vol. 1
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ECONIS (ZBW)
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The structure within industries and companies' performance
Porter, Michael E.
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2010
Persistent link: https://www.econbiz.de/10003888357
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Fundamental changes in marketing organization : the movement toward a customer-focused organizational structure
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
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2010
Persistent link: https://www.econbiz.de/10003922767
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