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~subject:"Herkunftsbezeichnung"
~isPartOf:"Asia Pacific business review"
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Herkunftsbezeichnung
Consumer behaviour
2
Designation of origin
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Konsumentenverhalten
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Rules of origin
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Ursprungsregeln
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Brand
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Brand globalness
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Brand image
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International marketing
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Internationales Marketing
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Korean wave
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brand localness
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categorization theory
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country-of-origin image
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Chae, Myung-Su
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Chand, Masud
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Lee, Hyeri
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Lew, Yong Kyu
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Tung, Rosalie Lam
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Asia Pacific business review
Journal of international consumer marketing
12
International marketing review
10
Journal of business research : JBR
10
Journal of global marketing
9
Asia Pacific journal of marketing and logistics
7
Journal of international marketing
5
Journal of retailing and consumer services
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The journal of brand management : an international journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
IDE discussion papers
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Journal of euromarketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of promotion management : JPM
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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CESifo Working Paper
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Cege discussion paper
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Country of origin effect : looking back and moving forward
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Discussion papers / CEPR
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International business and economics research journal
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International business review : the official journal of the European International Business Academy
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International journal of business & management : IJoBM
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International journal of business and globalisation : IJBG
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International journal of commerce and management
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International journal of consumer studies
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International journal of emerging markets
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International journal of management and economics
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Journal of African trade : official journal of the African Export-Import Bank
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of industry, competition and trade
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Journal of strategic marketing
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Journal of world trade : law, economic policy, public policy
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Market : review for marketing theory and practice
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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NBER working paper series
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RIETI discussion paper
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The origins of goods : rules of origin in regional trade agreements
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The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri
;
Chae, Myung-Su
;
Lew, Yong Kyu
- In:
Asia Pacific business review
26
(
2020
)
3
,
pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
Saved in:
2
Global competiveness, consumer choice and "country of origin effect" : an exploratory East-West study
Chand, Masud
;
Tung, Rosalie Lam
- In:
Asia Pacific business review
17
(
2011
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10009296507
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