Search Results - subject:"Usage Intensity"

The effects of advertisement disclosure on heavy and light Instagram users

Saternus, Zofia; Weber, Patrick; Hinz, Oliver - In: Electronic Markets 32 (2022) 3, pp. 1351-1372

The present study investigates the moderating effect of usage intensity of the social networking site (SNS) Instagram … advertisement disclosure types affect advertising performance and how usage intensity moderates this effect. We find that disclosing … study adds to literature the first distinction on heavy and light usage intensity, and on followership of an IG user when …

Persistent link: https://www.econbiz.de/10015272799

The effects of advertisement disclosure on heavy and light Instagram users

Saternus, Zofia; Weber, Patrick; Hinz, Oliver - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1351-1372

Persistent link: https://www.econbiz.de/10013463439

Modeling pathway linking mobile social media intensity to attitude towards electronic word-of-mouth and engagement : the significant role of social trust and perceived homophily

Pang, Hua; Qiao, Yuxin; Zhang, Kaige - In: Technological forecasting and social change : an … 198 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10015075800

Social media marketing, shoppers' store love and loyalty

Ahmed, Riaz Uddin - In: Marketing intelligence & planning 40 (2022) 2, pp. 153-168

Persistent link: https://www.econbiz.de/10013172915

Facebook usage intensity and compulsive buying tendency : the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression

Ahamed, A. F. M. Jalal; Limbu, Yam B.; Al Mamun, Md. - In: International journal of electronic marketing and … 12 (2021) 1, pp. 69-88

Persistent link: https://www.econbiz.de/10012509394

Pathways to individual performance : examining the interplay between knowledge bases and repository kms use

Iyengar, Kishen; Sweeney, Jeffrey; Montealegre, Ramiro - In: Information & management : the internat. journal of … 58 (2021) 7, pp. 1-17

Persistent link: https://www.econbiz.de/10013259394

Influence of electronic word of mouth on purchase intention of fashion products in social networking websites

Saleem, Anum; Ellahi, Abida - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 2, pp. 597-622

The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention of consumers. This study investigates the...

Persistent link: https://www.econbiz.de/10011938565

Influence of electronic word of mouth on purchase intention of fashion products in social networking websites

Saleem, Anum; Ellahi, Abida - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 597-622

Persistent link: https://www.econbiz.de/10011930451

Effects of environmental pro-activeness on financial performance in South Africa : short panel vector autoregressions analysis

Worae, Thomas Adomah; Ngwakwe, Collins C.; Ambe, Cosmas M. - In: International journal of sustainable economy 10 (2018) 3, pp. 249-262

Persistent link: https://www.econbiz.de/10011903870

Threshold effect analysis of the relationship between environmental responsibility and financial performance

Worae, Thomas Adomah; Ngwakwe, Collins C.; Ambe, Cosmas C. - In: Managing global transitions : international research journal 16 (2018) 4, pp. 355-377

Persistent link: https://www.econbiz.de/10012137095