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  • Search: subject:"Usage intensity"
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Year of publication
Subject
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usage intensity 5 Social Web 4 Social web 4 Usage intensity 4 consumer heterogeneity 4 diffusion 4 fixed-mobile substitutability 4 network effects 4 Cellular telephony 3 Network economics 3 Netzwerkökonomik 3 platform management 3 social media 3 two-sided markets 3 Advertisement disclosure 2 Advertising performance 2 Consumer behaviour 2 Facebook usage intensity 2 Heavy and light users 2 Influencer marketing 2 Konsumentenverhalten 2 Social networking site 2 electronic word of mouth 2 expertness 2 high fashion involvement 2 homophily 2 informational influence 2 purchase intention 2 trustworthiness 2 Advertising 1 Advertising effects 1 Confidence 1 Estimation 1 Fashion 1 Influencer 1 Innovation diffusion 1 Innovationsdiffusion 1 Internet marketing 1 Kaufentscheidung 1 Media usage 1
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Online availability
All
Free 11
Type of publication
All
Book / Working Paper 7 Article 4
Type of publication (narrower categories)
All
Working Paper 4 Arbeitspapier 3 Graue Literatur 3 Non-commercial literature 3 Article 2 Article in journal 2 Aufsatz in Zeitschrift 2
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Language
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English 10 Undetermined 1
Author
All
Kretschmer, Tobias 7 Claussen, Jörg 3 Mayrhofer, Philip 3 Ellahi, Abida 2 Grajek, Michal 2 Grajek, Michał 2 Hinz, Oliver 2 Saleem, Anum 2 Saternus, Zofia 2 Weber, Patrick 2
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Institution
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Centre for Economic Performance, LSE 1 European School of Management and Technology (ESMT) 1 NET Institute 1
Published in...
All
CEP Discussion Papers 1 Discussion paper 1 ESMT Research Working Papers 1 ESMT Working Paper 1 ESMT working paper 1 Electronic Markets 1 Electronic markets : EM ; the international journal of electronic commerce and business media 1 Münchener Wirtschaftswissenschaftliche Beiträge : BWL ; discussion paper 1 Pakistan Journal of Commerce and Social Sciences (PJCSS) 1 Pakistan journal of commerce and social sciences 1 Working Papers / NET Institute 1
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Source
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ECONIS (ZBW) 5 EconStor 3 RePEc 3
Showing 1 - 10 of 11
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The effects of advertisement disclosure on heavy and light Instagram users
Saternus, Zofia; Weber, Patrick; Hinz, Oliver - In: Electronic Markets 32 (2022) 3, pp. 1351-1372
The present study investigates the moderating effect of usage intensity of the social networking site (SNS) Instagram … advertisement disclosure types affect advertising performance and how usage intensity moderates this effect. We find that disclosing … study adds to literature the first distinction on heavy and light usage intensity, and on followership of an IG user when …
Persistent link: https://www.econbiz.de/10015272799
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Cover Image
The effects of advertisement disclosure on heavy and light Instagram users
Saternus, Zofia; Weber, Patrick; Hinz, Oliver - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1351-1372
Persistent link: https://www.econbiz.de/10013463439
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Influence of electronic word of mouth on purchase intention of fashion products in social networking websites
Saleem, Anum; Ellahi, Abida - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 2, pp. 597-622
The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention of consumers. This study investigates the...
Persistent link: https://www.econbiz.de/10011938565
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Cover Image
Influence of electronic word of mouth on purchase intention of fashion products in social networking websites
Saleem, Anum; Ellahi, Abida - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 597-622
The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention of consumers. This study investigates the...
Persistent link: https://www.econbiz.de/10011930451
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Incentives for Quality over Time - The Case of Facebook Applications
Claussen, Jörg; Kretschmer, Tobias; Mayrhofer, Philip - Centre for Economic Performance, LSE - 2012
We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important...
Persistent link: https://www.econbiz.de/10009652381
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Incentives for quality over time : the case of Facebook applications
Claussen, Jörg; Kretschmer, Tobias; Mayrhofer, Philip - 2012
Persistent link: https://www.econbiz.de/10009746119
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Incentives for quality over time : the case of Facebook applications
Claussen, Jörg; Kretschmer, Tobias; Mayrhofer, Philip - 2011 - [rev.]
We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important...
Persistent link: https://www.econbiz.de/10010443160
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Usage and Diffusion of Cellular Telephony, 1998-2004
Grajek, Michał; Kretschmer, Tobias - 2007
We study the dynamics of usage intensity of second-generation cellular telephony over the diffusion curve. Specifically … usage intensity? Second, what is the effect of high penetration of previous generations and competing networks on network … usage intensity? Using an operator-level panel covering 41 countries with quarterly data over 6 years, we find that …
Persistent link: https://www.econbiz.de/10010352066
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Usage and diffusion of cellular telephony, 1998-2004
Grajek, Michal; Kretschmer, Tobias - European School of Management and Technology (ESMT) - 2007
We study the dynamics of usage intensity of second-generation cellular telephony over the diffusion curve. Specifically … usage intensity? Second, what is the effect of high penetration of previous generations and competing networks on network … usage intensity? Using an operator-level panel covering 41 countries with quarterly data over 6 years, we find that …
Persistent link: https://www.econbiz.de/10005112614
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Cover Image
Usage and diffusion of cellular telephony, 1998 - 2004
Grajek, Michał; Kretschmer, Tobias - 2007
We study the dynamics of usage intensity of second-generation cellular telephony over the diffusion curve. Specifically … usage intensity? Second, what is the effect of high penetration of previous generations and competing networks on network … usage intensity? Using an operator-level panel covering 41 countries with quarterly data over 6 years, we find that …
Persistent link: https://www.econbiz.de/10010357573
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