Ho, Ree Chan; Amin, Muslim; Ryu, Kisang; Ali, Faizan - In: Journal of Hospitality and Tourism Technology 12 (2021) 2, pp. 372-388
drives the continual use of them. Design/methodology/approach Drawing on the unified theory of acceptance and the use of … technology model and experiential consumption (UTAUT), the authors conducted this study in Malaysia with a sample of 307 …