Search Results - subject:"User Engagement"

Toxic Content and User Engagement on Social Media: Evidence from a Field Experiment

Beknazar-Yuzbashev, George; Jiménez-Durán, Rafael; … - 2025

Most social media users have encountered harassment online, but there is scarce evidence of how this type of toxic content impacts engagement. In a pre-registered browser extension field experiment, we randomly hid toxic content for six weeks on Facebook, Twitter, and YouTube. Lowering exposure...

Persistent link: https://www.econbiz.de/10015339410

Proposing the "Digital Agenticity Theory" to analyze user engagement in conversational AI chatbot

Gyeong Kim, Min; Lee, Kun Chang - In: Journal of business research : JBR 189 (2025), pp. 1-17

Persistent link: https://www.econbiz.de/10015396054

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025

Persistent link: https://www.econbiz.de/10015374350

Toxic content and user engagement on social media : evidence from a field experiment

Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2025 - This draft: January 19, 2025

Persistent link: https://www.econbiz.de/10015191566

Breaking The Ice: Can Initially Active Peers Improve Platform Engagement And Persistence?

Friess, Svenja; Rosendahl Huber, Laura - 2024

Persistent link: https://www.econbiz.de/10015056657

Informative or affective? : exploring the effects of streamers’ topic types on user engagement in live streaming commerce

Luo, Lijuan; Xu, Meiling; Zheng, Yujie - In: Journal of retailing and consumer services 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015095373

Improving the prediction of social media engagement in universities by utilizing feature selection in machine learning

Keco, Dino; Obucic, Engin; Poturak, Mersid - 2024

Persistent link: https://www.econbiz.de/10014491886

A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods

Fernandes, Elizabeth; Moro, Sérgio; Cortez, Paulo - In: International journal of consumer studies 48 (2024) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10014531625

Social media users' engagement : applying network effect theory in participatory platform business in moderating knowledge management decision

Aamir, Syed Muhammad; Sikandar, Syed Muhammad; … - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10

Social media user engagement is a network effective in achieving a variety of goals linked to stakeholder networks (SN … strategies. The study reveals that User Engagement (UE) is directly significant to SN but not WOMR, with numerous SM-APP signals …) and Word-of-Mouth Referral (WOMR). Achieving the results requires network effect theory (NET), which revolves around user …

Persistent link: https://www.econbiz.de/10014518932

Exploring determinants of engagement in the use of IoT for healthcare during the COVID-19 pandemic : a fear-driven perspective

Samhale, Khalid; Ladwein, Richard; Samhale, Soukaina - In: Digital business 4 (2024) 1, pp. 1-11

fear and desire for self-care, on user engagement with IoT devices and their determining factors. A quantitative study … user engagement explains that IoT users who are afraid of catching COVID-19 will be more concerned about health monitoring …

Persistent link: https://www.econbiz.de/10015052136