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The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic

Lee Heng Wei; Ong, Chuan Huat; Ramayah T. - In: International marketing review 40 (2023) 5, pp. 1213-1244

Persistent link: https://www.econbiz.de/10014470117

Wish you were here? : tourists' perceptions of nature-based destination photographs

Ortanderl, Florian; Bausch, Thomas - In: Journal of destination marketing & management 29 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014482993

Motivating user-generated content : the unintended consequences of incentive thresholds

He, Liuyi; Luo, Jifeng; Tang, Yisong; Wu, Zhiyan; Zhang, Han - In: MIS quarterly 47 (2023) 3, pp. 1015-1044

Persistent link: https://www.econbiz.de/10014422568

Folklore as a frame for understanding UGC : pharma folklore from YouTube reflections on psychiatric drugs for depression

Yeh, Marie; Walker, Kristen L.; Legocki, Kimberly V.; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1391-1416

Persistent link: https://www.econbiz.de/10014450063

A cross-cultural anatomy of destination image : an application of mixed-methods of UGC and survey

Lee, Jin-soo; Park, Sangwon - In: Tourism management : research, policies, practice 98 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014304466

Physician selection based on user-generated content considering interactive criteria and risk preferences of patients

Liu, Fan; Liao, Huchang; Al-Barakati, Abdullah - In: Omega : the international journal of management science 115 (2023), pp. 1-21

Persistent link: https://www.econbiz.de/10014304592

Uncovering synergy and dysergy in consumer reviews : a machine learning approach

Zhang, Zelin; Yang, Kejia; Zhang, Jonathan Z.; … - In: Management science : journal of the Institute for … 69 (2023) 4, pp. 2339-2360

Persistent link: https://www.econbiz.de/10014305408

An integrated model of social media brand engagement: an empirical study of the Vietnamese luxury residential property market

Sinh My, Nguyen; Nguyen, Long Thang Van; Pham, Hiep Cong - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 5, pp. 1270-1295

-generated content (FGC) and user-generated content (UGC) on brand trust, considering the moderating effects of social media influencer …

Persistent link: https://www.econbiz.de/10015340829

The effect of goal type of user-generated content on consumers' compensatory consumption behavior

Zhang, Hao; Meng, Dewen; Lv, Xiaolin - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 5, pp. 1248-1269

Purpose The purpose of this research is to explore the effect of goal type of user-generated content (UGC) on consumers …

Persistent link: https://www.econbiz.de/10015340898

Advertising and Content Differentiation: Evidence from YouTube

Kerkhof, Anna - 2020

This paper studies the eﬀect of advertising on content diﬀerentiation on YouTube, the second-most visited website in the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease in the YouTubers’ probability to duplicate...

Persistent link: https://www.econbiz.de/10012425603

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