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Search: subject:"User Generated Content"
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Subject
All
Social Web
431
Social web
431
user-generated content
268
Customer integration
242
Kundenintegration
242
Internet marketing
223
Online-Marketing
221
Consumer behaviour
200
Konsumentenverhalten
199
User-generated content
193
Viral marketing
178
Virales Marketing
178
Web 2.0 technologies
132
Web 2.0-Technologien
132
Online retailing
90
Online-Handel
90
Brand image
80
Markenimage
80
Beziehungsmarketing
68
Relationship marketing
68
Brand management
63
Markenführung
61
social media
61
Social media
58
Holiday behaviour
48
Urlaubsverhalten
48
E-commerce
46
Electronic Commerce
46
Tourism
44
Brand
43
Markenartikel
43
Content Management
41
Content management
41
Digital platform
41
Digitale Plattform
41
Kundenzufriedenheit
36
user generated content
36
Tourismus
35
Customer satisfaction
34
Soziales Netzwerk
34
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Online availability
All
Undetermined
412
Free
143
CC license
11
Type of publication
All
Article
556
Book / Working Paper
95
Other
3
Type of publication (narrower categories)
All
Article in journal
441
Aufsatz in Zeitschrift
441
research-article
40
Working Paper
37
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
21
Article
14
Hochschulschrift
12
Thesis
12
Aufsatz im Buch
7
Book section
7
review
7
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Research Report
2
Sammelwerk
2
Sammlung
2
Book Part
1
Congress Report
1
Handbook
1
Handbuch
1
Interview
1
Konferenzschrift
1
conceptual-paper
1
review-article
1
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Language
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English
587
Undetermined
50
German
15
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Goldenberg, Jacob
6
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Kannan, P. K.
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Hofstetter, Reto
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Shapira, Daniel
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Lanz, Andreas U.
4
Law, Rob
4
Münster, Johannes
4
Netzer, Oded
4
Ozuem, Wilson
4
Qiu, Liangfei
4
Ranfagni, Silvia
4
Schoenmueller, Verena
4
Schweidel, David A.
4
Seiler, Stephan
4
Stahl, Florian
4
Tirunillai, Seshadri
4
Willis, Michelle
4
Zhang, Michael
4
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
24
Marketing science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing research
14
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of travel and tourism marketing
9
International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of retailing and consumer services
6
ZEW discussion papers
6
CESifo Working Paper
5
CESifo working papers
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of Product & Brand Management
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing
4
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Source
All
ECONIS (ZBW)
492
Other ZBW resources
54
RePEc
50
EconStor
36
BASE
12
USB Cologne (EcoSocSci)
10
Showing
201
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210
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654
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201
Effects of instagram
user-generated
content
on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
202
What is rogue marketing? : an exploration of how hard seltzer sparked a social media phenomenon
Norris, Cortney L.
;
Taylor, D. Christopher
;
Taylor, …
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10013361905
Saved in:
203
Voluntary simplicity : an exploration through text analysis
Demirel, Apollo
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10012807982
Saved in:
204
Non-sponsored brand-related
user-generated
content
: effects and mechanisms of consumer engagement
Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
205
Use and impact of online travel reviews for planning free and easy holidays
Halawani, Yahya Mohamad
;
Soh, Patrick Chin-Hooi
; …
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012799976
Saved in:
206
Profiling trusted information sources for Chinese tourists traveling to Pacific SIDS
Lau, Chloe K. H.
;
Huang, Jun
;
Feng, Sandra Y. P.
; …
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
1
,
pp. 77-96
Persistent link: https://www.econbiz.de/10012801710
Saved in:
207
The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati
;
Yadav, Manjit S.
;
Rindfleisch, Aric
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10012801820
Saved in:
208
Glacier tourism and tourist reviews : an experiential engagement with the concept of "Last Chance Tourism"
Abrahams, Z.
;
Hoogendoorn, G.
;
Fitchett, J. M.
- In:
Scandinavian journal of hospitality and tourism
22
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012803229
Saved in:
209
How do peer awards motivate creative content? : experimental evidence from Reddit
Burtch, Gordon
;
He, Qinglai
;
Hong, Yili
;
Lee, Dokyun
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3488-3506
Persistent link: https://www.econbiz.de/10013368685
Saved in:
210
Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
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