Sharma, Vinod; Mahajan, Vaishali; Kapse, Manohar; … - In: Cogent Business & Management 11 (2024) 1, pp. 1-14
This study investigates the sustained engagement of Generation Z with fitness apps using the Theory of Consumption Values (TCV) to identify the key determinants influencing this behaviour. The research examines the relationship between continued app usage and various constructs, including...