Purpose This paper seeks to draw from services marketing theory as an alternative and under-used pathway to social and behaviour change for the achievement of societal well-being. Social marketing services are an important part of social change programmes as they contribute towards service...

From an E-Government perspective, modern public administrations require a high degree of accessibility, simplified modes of communication, transparent processes, and services that are available electronically. This article addresses the issue of whether, in a Europe-wide comparison, the websites...