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Search: subject:"User generated content"
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Subject
All
Social Web
428
Social web
428
user-generated content
268
Customer integration
240
Kundenintegration
240
Internet marketing
220
Online-Marketing
218
Consumer behaviour
199
Konsumentenverhalten
198
User-generated content
191
Viral marketing
176
Virales Marketing
176
Web 2.0 technologies
132
Web 2.0-Technologien
132
Online retailing
89
Online-Handel
89
Brand image
79
Markenimage
79
Beziehungsmarketing
67
Relationship marketing
67
Brand management
62
social media
61
Markenführung
60
Social media
57
Holiday behaviour
47
Urlaubsverhalten
47
E-commerce
46
Electronic Commerce
46
Tourism
44
Brand
42
Markenartikel
42
Content Management
41
Content management
41
Digital platform
41
Digitale Plattform
41
Kundenzufriedenheit
36
user generated content
36
Tourismus
35
Customer satisfaction
34
Soziales Netzwerk
34
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Online availability
All
Undetermined
412
Free
139
CC license
9
Type of publication
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Article
552
Book / Working Paper
95
Other
3
Type of publication (narrower categories)
All
Article in journal
438
Aufsatz in Zeitschrift
438
research-article
40
Working Paper
37
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
21
Article
13
Hochschulschrift
12
Thesis
12
Aufsatz im Buch
7
Book section
7
review
7
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
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2
Collection of articles of several authors
2
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2
Research Report
2
Sammelwerk
2
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2
Book Part
1
Congress Report
1
Handbook
1
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1
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1
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1
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Language
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English
583
Undetermined
50
German
15
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Goldenberg, Jacob
6
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Kannan, P. K.
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Hofstetter, Reto
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Lanz, Andreas U.
4
Law, Rob
4
Münster, Johannes
4
Netzer, Oded
4
Ozuem, Wilson
4
Qiu, Liangfei
4
Ranfagni, Silvia
4
Schoenmueller, Verena
4
Schweidel, David A.
4
Seiler, Stephan
4
Shapira, Daniel
4
Stahl, Florian
4
Tirunillai, Seshadri
4
Willis, Michelle
4
Zhang, Michael
4
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
24
Marketing science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing research
14
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of travel and tourism marketing
9
International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of retailing and consumer services
6
ZEW discussion papers
6
CESifo Working Paper
5
CESifo working papers
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of Product & Brand Management
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of vacation marketing
4
Worldwide Hospitality and Tourism Themes
4
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Source
All
ECONIS (ZBW)
489
Other ZBW resources
54
RePEc
50
EconStor
35
BASE
12
USB Cologne (EcoSocSci)
10
Showing
11
-
20
of
650
Sort
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11
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
12
Using machine learning to develop customer insights from
user-generated
content
Mustak, Mekhail
;
Hallikainen, Heli
;
Laukkanen, Tommi
; …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015123647
Saved in:
13
Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan
;
Martin, Jason
;
Elg, Mattias
;
Witell, Lars
- In:
Total quality management & business excellence
35
(
2024
)
11/12
,
pp. 1359-1377
Persistent link: https://www.econbiz.de/10015048926
Saved in:
14
The economics of social media
Aridor, Guy
;
Jiménez Durán, Rafael
;
Levy, Ro'ee
; …
-
2024
economics literature and organize them around the three stages of the life cycle of
user-generated
content
: (1) production, (2 …
Persistent link: https://www.econbiz.de/10014469150
Saved in:
15
Frontiers: the interplay of
user-generated
content
, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
Saved in:
16
Instagram public and private images as an element for the spatial monitoring of tourist behaviour in cities
Paül i Agustí, Daniel
- In:
International Journal of Tourism Cities
10
(
2024
)
3
,
pp. 1082-1097
Purpose The purpose of this paper is to analyse whether publicly shared images on Instagram are representative of tourist behaviour in a destination. This aspect is crucial for destination image management, as it can influence the way tourists perceive the destination....
Persistent link: https://www.econbiz.de/10015347761
Saved in:
17
Targeting nearby influencers : the acceleration of natural triadic closure by leveraging interconnectors
Goldenberg, Jacob
;
Lanz, Andreas U.
;
Shapira, Daniel
; …
-
2024
Persistent link: https://www.econbiz.de/10015373407
Saved in:
18
Merit and monetisation: A study of video game
user-generated
content
policies
Thomas, Amy
- In:
Internet Policy Review
12
(
2023
)
1
,
pp. 1-28
This article explores the alternative system of contractual regulation that permits monetised
user-generated
content
…
Persistent link: https://www.econbiz.de/10014285089
Saved in:
19
Gender Stereotypes in
User-Generated
Content
Kerkhof, Anna
;
Reich, Valentin
-
2023
, though, as stereotypical beliefs are often subconscious or not openly expressed.
User-generated
content
(UGC) opens up novel …
Persistent link: https://www.econbiz.de/10014377552
Saved in:
20
Fragen oder Zuhören? Ein Vergleich von Kundenbefragungen und
User
Generated
Content
Oetzel, Sebastian
;
Graf, Denise
- In:
PraxisWISSEN Marketing
8
(
2023
)
01/2023
,
pp. 91-107
in Form von Befragungen ein. Die zunehmende Verfügbarkeit von
User
Generated
Content
bietet mit Online-Bewertungen eine …
Persistent link: https://www.econbiz.de/10014517458
Saved in:
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