Search Results - subject:"User generated content"

Externalities in knowledge production : evidence from a randomized field experiment

Hinnosaar, Marit; Hinnosaar, Toomas; Kummer, Michael E.; … - In: Experimental economics : a journal of the Economic … 25 (2022) 2, pp. 706-733

Persistent link: https://www.econbiz.de/10013184861

The perceived image of multi-asset tourist destinations : investigating congruence across different content types

Bassols-Gardella, Narcís; Coromina, Lluís - In: Service business 16 (2022) 1, pp. 57-75

Persistent link: https://www.econbiz.de/10013172553

Why Chinese travelers use WeChat to make hotel choice decisions : a uses and gratifications theory perspective

Gamage, Thilini Chathurika; Tajeddini, Kayhan; … - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 285-312

Persistent link: https://www.econbiz.de/10013177331

Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage

Aras, Ajit; Xu, Xin; Peñaloza, Lisa - In: Industrial marketing management : the international … 101 (2022), pp. 71-81

Persistent link: https://www.econbiz.de/10013197766

Hotel experiences during the COVID-19 pandemic : high-touch versus high-tech

Davari, Dori; Vayghan, Saeed; Jang, Soocheong (Shawn); … - In: International journal of contemporary hospitality management 34 (2022) 4, pp. 1312-1330

Persistent link: https://www.econbiz.de/10013164608

The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges

Marder, Ben; Angell, Robert J.; Akarsu, Tugra Nazlil; … - In: Industrial marketing management : the international … 106 (2022), pp. A7-A11

Persistent link: https://www.econbiz.de/10014226198

Offline context affects online reviews : the effect of post-consumption weather

Brandes, Leif; Dover, Yaniv - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 595-615

Persistent link: https://www.econbiz.de/10013542001

Bridging the semantic gap between customer needs and design specifications using user-generated content

Wang, Yue; Luo, Linkai; Liu, Hai - In: IEEE transactions on engineering management : EM 69 (2022) 4, pp. 1622-1634

Persistent link: https://www.econbiz.de/10013357010

The impact of user generated content on visiting intention to a destination

Al Khasawneh, Mohammad Hamdi; Al-Haddad, Shafiq; Abu … - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 275-299

Persistent link: https://www.econbiz.de/10013359091

Understanding consumers' sentiment expressions in online reviews : a hybrid approach

La, Liqing; Xu, Feifei; Ren, Qun; Zhen, Feng; Lobsang, Tashi - In: Journal of international consumer marketing 34 (2022) 4, pp. 465-479

Persistent link: https://www.econbiz.de/10013361585

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