Search Results - subject:"User generated content"

Fanning the flames : understanding viral content after brand transgressions

Legocki, Kimberly V.; Walker, Kristen L.; Eilert, Meike - In: Journal of consumer marketing 39 (2022) 5, pp. 460-474

Persistent link: https://www.econbiz.de/10013399688

The cultural impact in platform competition

Wan, Yun; Nakayama, Makoto; Lee, Chei Sian; Poon, Simon; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1033-1035

Persistent link: https://www.econbiz.de/10013463332

Cultural differences in hospitality service evaluations : mining insights of user generated content

Guan, Chong; Hung, Yu-Chen; Liu, Wenting - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1061-1081

Persistent link: https://www.econbiz.de/10013463337

The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

Aljarah, Ahmad; Sawaftah, Dima; Ibrahim, Blend; … - In: European Journal of Innovation Management 27 (2022) 4, pp. 1160-1181

Purpose The aim of this study is first, to investigate the relative effect of user-generated content (UGC) and firm …

Persistent link: https://www.econbiz.de/10015343271

Unveiling the tourist’s social media cycle: use of social media during travel decision-making

Gulati, Shruti - In: Global Knowledge, Memory and Communication 73 (2022) 4/5, pp. 575-595

social media cycle stresses on the importance of social media as a digital repository where continuously the user-generated … content is used by self (existing) or “others” (potential tourists). Originality/value To the best of the author’s knowledge …

Persistent link: https://www.econbiz.de/10015343928

Online brand advocacy for sustainable brands: a study in an emerging market

Abdelrazek, Nour Adham; El-Bassiouny, Noha - In: Management & Sustainability: An Arab Review 2 (2022) 1, pp. 67-86

Purpose The main aim of this study is to integrate the theory of planned behavior (TPB) to examine consumers' intention to advocate for sustainable brands, whilst incorporating the moderating role of pro-environmental self-identity. Consumer sustainability orientation is also added as an...

Persistent link: https://www.econbiz.de/10014953005

Emotions for attention in online consumer reviews: the moderated mediating role of review helpfulness

Xu, DaPeng; Ye, Qiang; Hong, Hong; Sun, Fangfang - In: Industrial Management & Data Systems 122 (2022) 3, pp. 729-751

Purpose With the increasing importance of e-commerce to the economy and people's lives, user-generated content, such as …

Persistent link: https://www.econbiz.de/10014825954

Measuring SERVQUAL dimensions and their importance for customer-satisfaction using online reviews: a text mining approach

Chatterjee, Swagato; Ghatak, Arpita; Nikte, Ratnadeep; … - In: Journal of Enterprise Information Management 36 (2022) 1, pp. 22-44

-generated qualitative responses. On the other hand, while measuring customer-satisfaction drivers from user-generated content (UGC), extant …

Persistent link: https://www.econbiz.de/10014860228

Social media communication and destination brand equity

Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: Journal of Hospitality and Tourism Technology 13 (2022) 4, pp. 650-666

that user-generated content (UGC) and destination-generated content (DGC) both positively affect tourist behavior through …

Persistent link: https://www.econbiz.de/10014874350

Analyzing user-generated content to improve customer satisfaction at local wine tourism destinations: an analysis of Yelp and TripAdvisor reviews

Garner, Benjamin; Kim, David - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 4, pp. 413-435

marketing opportunities afforded by this digital shift by paying attention to user-generated content (UGC) posted on review …

Persistent link: https://www.econbiz.de/10014691299