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Search: subject:"User generated content"
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Subject
All
Social Web
430
Social web
430
user-generated content
268
Customer integration
241
Kundenintegration
241
Internet marketing
222
Online-Marketing
220
Consumer behaviour
199
Konsumentenverhalten
198
User-generated content
192
Viral marketing
177
Virales Marketing
177
Web 2.0 technologies
132
Web 2.0-Technologien
132
Online retailing
89
Online-Handel
89
Brand image
79
Markenimage
79
Beziehungsmarketing
67
Relationship marketing
67
Brand management
62
social media
61
Markenführung
60
Social media
58
Holiday behaviour
48
Urlaubsverhalten
48
E-commerce
46
Electronic Commerce
46
Tourism
44
Brand
42
Markenartikel
42
Content Management
41
Content management
41
Digital platform
41
Digitale Plattform
41
Kundenzufriedenheit
36
user generated content
36
Tourismus
35
Customer satisfaction
34
Soziales Netzwerk
34
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Online availability
All
Undetermined
412
Free
142
CC license
10
Type of publication
All
Article
555
Book / Working Paper
95
Other
3
Type of publication (narrower categories)
All
Article in journal
440
Aufsatz in Zeitschrift
440
research-article
40
Working Paper
37
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
21
Article
14
Hochschulschrift
12
Thesis
12
Aufsatz im Buch
7
Book section
7
review
7
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Research Report
2
Sammelwerk
2
Sammlung
2
Book Part
1
Congress Report
1
Handbook
1
Handbuch
1
Interview
1
Konferenzschrift
1
conceptual-paper
1
review-article
1
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Language
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English
586
Undetermined
50
German
15
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Goldenberg, Jacob
6
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Kannan, P. K.
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Hofstetter, Reto
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Shapira, Daniel
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Lanz, Andreas U.
4
Law, Rob
4
Münster, Johannes
4
Netzer, Oded
4
Ozuem, Wilson
4
Qiu, Liangfei
4
Ranfagni, Silvia
4
Schoenmueller, Verena
4
Schweidel, David A.
4
Seiler, Stephan
4
Stahl, Florian
4
Tirunillai, Seshadri
4
Willis, Michelle
4
Zhang, Michael
4
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
24
Marketing science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing research
14
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of travel and tourism marketing
9
International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of retailing and consumer services
6
ZEW discussion papers
6
CESifo Working Paper
5
CESifo working papers
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of Product & Brand Management
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing
4
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Source
All
ECONIS (ZBW)
491
Other ZBW resources
54
RePEc
50
EconStor
36
BASE
12
USB Cologne (EcoSocSci)
10
Showing
241
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250
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653
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241
Using artificial intelligence on social media's
user
generated
content
for disruptive marketing strategies in eCommerce
Geru, Marius
;
Micu, Angela Eliza
;
Capatina, Alexandru
; …
- In:
Analele Universitătii Dunărea de Jos Galaţi
23
(
2018
)
3
,
pp. 5-11
Persistent link: https://www.econbiz.de/10012028387
Saved in:
242
Consumer life and
user
generated
content
in the age of social media
Cheregi, Bianca-Florentina
- In:
Management dynamics in the knowledge economy
6
(
2018
)
2/20
,
pp. 285-305
Persistent link: https://www.econbiz.de/10012118481
Saved in:
243
Work and value creation in the platform economy
Kenney, Martin
;
Zysman, John
-
2018
Persistent link: https://www.econbiz.de/10011983604
Saved in:
244
Gamification in tourism and hospitality review platforms : how to R.A.M.P. up users’ motivation to create content
Bravo, Rafael
;
Catalán, Sara
;
Pina, José M.
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013327971
Saved in:
245
Exploring the usefulness of
user-generated
content
for business intelligence in innovation : empirical evidence from an online open innovation community
Daradkeh, Mohammad
- In:
International journal of enterprise information systems …
17
(
2021
)
2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10012520001
Saved in:
246
Powering the local review engine at Yelp and Google : intensive and extensive approaches to crowdsourcing spatial data
Payne, Will B.
- In:
Regional studies : official journal of the Regional …
55
(
2021
)
12
,
pp. 1878-1889
Persistent link: https://www.econbiz.de/10012697443
Saved in:
247
The state of #digitalentrepreneurship : a big data Leximancer analysis of social media activity
Wilk, Violetta
;
Cripps, Helen
;
Capatina, Alexandru
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1899-1916
Persistent link: https://www.econbiz.de/10012703328
Saved in:
248
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
249
Activism in the digital age : social movements analysis using
user-generated
content
in social media
Holgado-Ruiz, Laura
;
Saura, José Ramón
;
Rodríguez …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 99-122)
.
2021
Persistent link: https://www.econbiz.de/10012621970
Saved in:
250
Social media activation of pro-environmental personal norms : an exploration of informational, normative and emotional linkages to personal norm activation
Han, Wei
;
Wang, Yi
;
McCabe, Scott
- In:
Journal of travel and tourism marketing
38
(
2021
)
6
,
pp. 568-581
Persistent link: https://www.econbiz.de/10012623378
Saved in:
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