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Search: subject:"User generated content"
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Subject
All
Social Web
430
Social web
430
user-generated content
268
Customer integration
241
Kundenintegration
241
Internet marketing
222
Online-Marketing
220
Consumer behaviour
199
Konsumentenverhalten
198
User-generated content
192
Viral marketing
177
Virales Marketing
177
Web 2.0 technologies
132
Web 2.0-Technologien
132
Online retailing
89
Online-Handel
89
Brand image
79
Markenimage
79
Beziehungsmarketing
67
Relationship marketing
67
Brand management
62
social media
61
Markenführung
60
Social media
58
Holiday behaviour
48
Urlaubsverhalten
48
E-commerce
46
Electronic Commerce
46
Tourism
44
Brand
42
Markenartikel
42
Content Management
41
Content management
41
Digital platform
41
Digitale Plattform
41
Kundenzufriedenheit
36
user generated content
36
Tourismus
35
Customer satisfaction
34
Soziales Netzwerk
34
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Online availability
All
Undetermined
412
Free
142
CC license
10
Type of publication
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Article
555
Book / Working Paper
95
Other
3
Type of publication (narrower categories)
All
Article in journal
440
Aufsatz in Zeitschrift
440
research-article
40
Working Paper
37
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
21
Article
14
Hochschulschrift
12
Thesis
12
Aufsatz im Buch
7
Book section
7
review
7
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
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2
Collection of articles of several authors
2
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2
Research Report
2
Sammelwerk
2
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2
Book Part
1
Congress Report
1
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1
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1
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1
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1
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Language
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English
586
Undetermined
50
German
15
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Goldenberg, Jacob
6
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Kannan, P. K.
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Hofstetter, Reto
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Shapira, Daniel
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Lanz, Andreas U.
4
Law, Rob
4
Münster, Johannes
4
Netzer, Oded
4
Ozuem, Wilson
4
Qiu, Liangfei
4
Ranfagni, Silvia
4
Schoenmueller, Verena
4
Schweidel, David A.
4
Seiler, Stephan
4
Stahl, Florian
4
Tirunillai, Seshadri
4
Willis, Michelle
4
Zhang, Michael
4
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
24
Marketing science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing research
14
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of travel and tourism marketing
9
International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of retailing and consumer services
6
ZEW discussion papers
6
CESifo Working Paper
5
CESifo working papers
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of Product & Brand Management
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing
4
more ...
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Source
All
ECONIS (ZBW)
491
Other ZBW resources
54
RePEc
50
EconStor
36
BASE
12
USB Cologne (EcoSocSci)
10
Showing
21
-
30
of
653
Sort
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date (oldest first)
21
Merit and monetisation: A study of video game
user-generated
content
policies
Thomas, Amy
- In:
Internet Policy Review
12
(
2023
)
1
,
pp. 1-28
This article explores the alternative system of contractual regulation that permits monetised
user-generated
content
…
Persistent link: https://www.econbiz.de/10014285089
Saved in:
22
Gender Stereotypes in
User-Generated
Content
Kerkhof, Anna
;
Reich, Valentin
-
2023
, though, as stereotypical beliefs are often subconscious or not openly expressed.
User-generated
content
(UGC) opens up novel …
Persistent link: https://www.econbiz.de/10014377552
Saved in:
23
Fragen oder Zuhören? Ein Vergleich von Kundenbefragungen und
User
Generated
Content
Oetzel, Sebastian
;
Graf, Denise
- In:
PraxisWISSEN Marketing
8
(
2023
)
01/2023
,
pp. 91-107
in Form von Befragungen ein. Die zunehmende Verfügbarkeit von
User
Generated
Content
bietet mit Online-Bewertungen eine …
Persistent link: https://www.econbiz.de/10014517458
Saved in:
24
People, profiles, and purchases: Investigating the impact of environmental cues in social commerce
Bryant, Morgan M.
;
Basu, Rituparna
- In:
Cogent Business & Management
10
(
2023
)
3
,
pp. 1-18
interaction during the buying process. Consumers engage in marketing content from sellers and
user-generated
content
from other …
Persistent link: https://www.econbiz.de/10014527456
Saved in:
25
Why do guests stay at Airbnb versus hotels? : an empirical analysis of necessary and sufficient conditions
Sánchez-Franco, Manuel J.
;
Aramendia-Muneta, Maria Elena
- In:
Journal of innovation & knowledge : JIK
8
(
2023
)
3
,
pp. 1-16
Natural Language Processing techniques, we analysed
user-generated
content
from both platforms in the Andalusian market …
Persistent link: https://www.econbiz.de/10014388797
Saved in:
26
Positively original : effects of mindfulness on social media tweets and sentiment
Errmann, Amy
;
Kishore, Shohil
;
Lee, Sanghyub
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 325-331
Persistent link: https://www.econbiz.de/10014381404
Saved in:
27
Participation shaping the values of news articles : implications of news as anti-rival information products
Jääskeläinen, Atte
;
Koponen, Johannes
;
Djakonoff, Vera
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 364-386
Persistent link: https://www.econbiz.de/10014438638
Saved in:
28
People, profiles, and purchases : investigating the impact of environmental cues in social commerce
Bryant, Morgan M.
;
Basu, Rituparna
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-18
interaction during the buying process. Consumers engage in marketing content from sellers and
user-generated
content
from other …
Persistent link: https://www.econbiz.de/10014505215
Saved in:
29
Do
user-generated
content
and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
The study investigates the impact of
user-generated
content
(UGC) and micro-celebrity posts on the online purchasing … demonstrated that
user-generated
content
's direct, indirect, and mediation relationships were statistically significant. Moreover …
Persistent link: https://www.econbiz.de/10014505361
Saved in:
30
Fragen oder Zuhören? : ein Vergleich von Kundenbefragungen und
User
Generated
Content
Oetzel, Sebastian
;
Graf, Denise
- In:
Zukunft des Marketings
,
(pp. 91-107)
.
2023
in Form von Befragungen ein. Die zunehmende Verfügbarkeit von
User
Generated
Content
bietet mit Online-Bewertungen eine …
Persistent link: https://www.econbiz.de/10014516179
Saved in:
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