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Search: subject:"User generated content"
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Subject
All
Social Web
430
Social web
430
user-generated content
268
Customer integration
241
Kundenintegration
241
Internet marketing
222
Online-Marketing
220
Consumer behaviour
199
Konsumentenverhalten
198
User-generated content
192
Viral marketing
177
Virales Marketing
177
Web 2.0 technologies
132
Web 2.0-Technologien
132
Online retailing
89
Online-Handel
89
Brand image
79
Markenimage
79
Beziehungsmarketing
67
Relationship marketing
67
Brand management
62
social media
61
Markenführung
60
Social media
58
Holiday behaviour
48
Urlaubsverhalten
48
E-commerce
46
Electronic Commerce
46
Tourism
44
Brand
42
Markenartikel
42
Content Management
41
Content management
41
Digital platform
41
Digitale Plattform
41
Kundenzufriedenheit
36
user generated content
36
Tourismus
35
Customer satisfaction
34
Soziales Netzwerk
34
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Online availability
All
Undetermined
412
Free
142
CC license
10
Type of publication
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Article
555
Book / Working Paper
95
Other
3
Type of publication (narrower categories)
All
Article in journal
440
Aufsatz in Zeitschrift
440
research-article
40
Working Paper
37
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
21
Article
14
Hochschulschrift
12
Thesis
12
Aufsatz im Buch
7
Book section
7
review
7
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Research Report
2
Sammelwerk
2
Sammlung
2
Book Part
1
Congress Report
1
Handbook
1
Handbuch
1
Interview
1
Konferenzschrift
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conceptual-paper
1
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Language
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English
586
Undetermined
50
German
15
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Goldenberg, Jacob
6
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Kannan, P. K.
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Hofstetter, Reto
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Shapira, Daniel
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Lanz, Andreas U.
4
Law, Rob
4
Münster, Johannes
4
Netzer, Oded
4
Ozuem, Wilson
4
Qiu, Liangfei
4
Ranfagni, Silvia
4
Schoenmueller, Verena
4
Schweidel, David A.
4
Seiler, Stephan
4
Stahl, Florian
4
Tirunillai, Seshadri
4
Willis, Michelle
4
Zhang, Michael
4
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
24
Marketing science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing research
14
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of travel and tourism marketing
9
International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of retailing and consumer services
6
ZEW discussion papers
6
CESifo Working Paper
5
CESifo working papers
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of Product & Brand Management
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing
4
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Source
All
ECONIS (ZBW)
491
Other ZBW resources
54
RePEc
50
EconStor
36
BASE
12
USB Cologne (EcoSocSci)
10
Showing
301
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310
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653
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301
The effect of
user-generated
content
quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Ramayah T.
;
Main, …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
302
Video killed the radio star? : online music videos and recorded music sales
Kretschmer, Tobias
;
Peukert, Christian
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 776-800
Persistent link: https://www.econbiz.de/10012298125
Saved in:
303
Unemployment and digital public goods contribution
Kummer, Michael E.
;
Slivko, Olga
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 801-819
Persistent link: https://www.econbiz.de/10012298126
Saved in:
304
More than words in medical question-and-answer sites : a content-context congruence perspective
Peng, Chih-Hung
;
Yin, Dezhi
;
Zhang, Han
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 913-928
Persistent link: https://www.econbiz.de/10012298134
Saved in:
305
The dynamics of openness and the role of user communities : a case study in the ecosystem of open source gaming handhelds
Zaggl, Michael A.
;
Schweisfurth, Tim
;
Herstatt, Cornelius
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 712-723
Persistent link: https://www.econbiz.de/10012299932
Saved in:
306
"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus
;
Ryu, Ehri
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
Saved in:
307
The polarity of online reviews : prevalence, drivers and implications
Schoenmueller, Verena
;
Netzer, Oded
;
Stahl, Florian
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 853-877
Persistent link: https://www.econbiz.de/10012271840
Saved in:
308
Big data analysis of volatility spillovers of brands across social media and stock markets
Dieijen, Myrthe van
;
Borah, Abhishek
;
Tellis, Gerard J.
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 465-484
Persistent link: https://www.econbiz.de/10012285387
Saved in:
309
Forum size and content contribution per person : a field experiment
Baek, Jiye
;
Shore, Jesse
- In:
Management science : journal of the Institute for …
66
(
2020
)
12
,
pp. 5906-5924
Persistent link: https://www.econbiz.de/10012391465
Saved in:
310
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
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