To the extent that they provide content or information to the public, many cloud operators can be regarded as infomediaries - information intermediaries between users looking for information and the supplier of that information. As a general rule, 'infomediaries' are considered to be neutral...

As the market has changed to adopt new advertising techniques and consumers’ input, market research faces times of great challenges – and great opportunities. This paper details eight current trends in market research: rethinking working concepts as basic as the well-known purchase funnel;...

Brand perceptual mapping is a visual technique, it displays how a brand is positioned in the mind of customers, as well as in relation to the competitors. With the rapid growth of e-commerce and the abundance of online consumer-generated content, there is no need for marketers to go through...