Search Results - subject:"User generated content"

Egger, Marc - 2017

Persistent link: https://www.econbiz.de/10011731076

Nam, Hyoryung; Joshi, Yogesh V.; Kannan, P. K. - In: Journal of marketing 81 (2017) 4, pp. 88-108

Persistent link: https://www.econbiz.de/10011734798

Gangadharbatla, Harsha; Valafar, Masoud - In: International journal of internet marketing and … 11 (2017) 3, pp. 218-232

Persistent link: https://www.econbiz.de/10011844775

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science 36 (2017) 6, pp. 862-878

Persistent link: https://www.econbiz.de/10011791423

Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591

Persistent link: https://www.econbiz.de/10011852894

Ihamäki, Pirita - In: International journal of networking and virtual … 17 (2017) 2/3, pp. 105-125

Persistent link: https://www.econbiz.de/10011825133

Kwok, Linchi; Xie, Karen L.; Richards, Tori - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 307-354

Persistent link: https://www.econbiz.de/10011611214

Kannan, P. K.; Li, Hongshuang - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10011671915

Silva, Leiser; Panahi, Hesam - In: Information & management : the internat. journal of … 54 (2017) 1, pp. 103-114

Persistent link: https://www.econbiz.de/10011650500

Geri, Nitza; Gafni, Ruti; Bengov, Peter - In: Journal of global operations and strategic sourcing 10 (2017) 1, pp. 90-111

Persistent link: https://www.econbiz.de/10011650553

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