Search Results - subject:"User generated content"

Crowdsourcing innovative service ideas : The effect of negative interactions on ideation forums’ effectiveness

Duverger, Philippe - In: Journal of Hospitality and Tourism Technology 6 (2015) 3, pp. 228-241

crowdsourcing event sponsored by a service firm via an online forum. The goal of an ideation forum is to collect user-generated … content in the form of ideas for new products or services. An ideation forum attempts to clarify the “fuzziness” on the front …

Persistent link: https://www.econbiz.de/10014874306

Facebook use by the open access repository users

Kurian, Jayan Chirayath - In: Online Information Review 39 (2015) 7, pp. 903-922

Purpose – The purpose of this paper is to explore the type and implications of user-generated content posted by users … analysed to identify and categorise user-generated content posted by users to determine how Facebook is used by open access … personal and professional information. Major types of user-generated content posted by users in the social information category …

Persistent link: https://www.econbiz.de/10014966523

User-generated video parodies in social media

Negri, Francesca - In: MERCATI E COMPETITIVITÀ 2015/1 (2015) 1, pp. 75-95

Il content marketing consiste nella creazione, distribuzione e condivisione di contenuti prettamente digitali da parte delle imprese per attrarre e ingaggiare i consumatori. Fino ad oggi è stata l’attrattività dei contenuti la maggiore sfida che le imprese dovevano fronteggiare per creare...

Persistent link: https://www.econbiz.de/10011246138

Chapter 12. User-Generated Content and Social Media

Luca, Michael - 2015

This chapter documents what economists have learned about user-generated content (UGC) and social media. A growing body …

Persistent link: https://www.econbiz.de/10014025204

Travel blogs on China as a destination image formation agent : a qualitative analysis using Leximancer

Tseng, Chi; Wu, Bihu; Morrison, Alastair M.; Chen, Ying-chen - In: Tourism management : research, policies, practice 46 (2015), pp. 347-358

Persistent link: https://www.econbiz.de/10010486217

Influence of social media on motivations for visiting a destination and image formation

Llodrá-Riera, Isabel; Jiménez-Zarco, Ana Isabel; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 413-430

Persistent link: https://www.econbiz.de/10011478556

Transforming services to the customer : exploring user-generated content and entrepreneurship

Fischbach, Sarah; Guerrero, Veronica - In: Journal of business & entrepreneurship : JBE 27 (2015/2016) 1, pp. 109-130

Persistent link: https://www.econbiz.de/10011449037

Two formulas for success in social media : learning and network effects

Qiu, Liangfei; Tang, Qian; Whinston, Andrew B. - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 78-108

Persistent link: https://www.econbiz.de/10011491405

The interactive effects of online reviews on the determinants of Swiss hotel performance : a neural network analysis

Phillips, Paul; Zigan, Krystin; Silva, Maria Manuela Santos - In: Tourism management : research, policies, practice 50 (2015), pp. 130-141

Persistent link: https://www.econbiz.de/10011312630

Effect of tourist photographs on attitudes towards destination : manifest and latent content

Kim, Hany; Stepchenkova, Svetlana - In: Tourism management : research, policies, practice 49 (2015), pp. 29-41

Persistent link: https://www.econbiz.de/10011312729