Purpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share...

Purpose – The purpose of this paper is to investigate the extent to which textual characteristics of online reviews help identify authentic entries from manipulative ones across positive and negative comments. Design/methodology/approach – A theoretical framework is proposed to identify...