Search Results - subject:"User generated content"

Designing incentives for online question-and-answer forums

Jain, Shaili; Chen, Yiling; Parkes, David C. - In: Games and economic behavior 86 (2014), pp. 458-474

Persistent link: https://www.econbiz.de/10011304968

"Why don't you come over?" : a different way to promote Romania

Pătruţ, Monica - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 201-209

Persistent link: https://www.econbiz.de/10011333774

Exploring the impact of consumer generated advertising (CGA) on consumer brand responses

Kennedy, Claire; Gannon, Valerie; Kennedy, Aileen - In: Journal of customer behaviour 13 (2014) 4, pp. 253-270

Persistent link: https://www.econbiz.de/10010519724

User integration in social media : an empirical analysis

Wirtz, Bernd W.; Nitzsche, Philipp T.; Ullrich, Sebastian - In: International journal of electronic business 11 (2014) 1, pp. 63-84

Persistent link: https://www.econbiz.de/10010390844

User-Generated Content and its Impact on Branding : How Users and Communities Create and Manage Brands in Social Media

Dennhardt, Severin - 2014

independent studies demonstrate that successful brands can be created in virtual worlds, user-generated content drives the …

Persistent link: https://www.econbiz.de/10014016983

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Archak, Nikolay; Ghose, Anindya; Ipeirotis, Panagiotis G. - NET Institute - 2007

The increasing pervasiveness of the Internet has dramatically changed the way that consumers shop for goods. Consumer-generated product reviews have become a valuable source of information for customers, who read the reviews and decide whether to buy the product based on the information...

Persistent link: https://www.econbiz.de/10005585475