Search Results - subject:"User generated content"

The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: Journal of Product & Brand Management 22 (2013) 5/6, pp. 342-351

Purpose – The purpose of this article is to analyze how social media activities, in specifically the Facebook page of a car manufacturer, and user interactions with these brand related activities affect the perception of brands and ultimately influence consumers purchase decision. Based on an...

Persistent link: https://www.econbiz.de/10014896925

Social network activity and contributing to an online review site

Goldsmith, Ronald E.; Pagani, Margherita; Lu, Xiaojing - In: Journal of Research in Interactive Marketing 7 (2013) 2, pp. 100-118

user‐generated content for other types of sites. Practical implications – The findings suggest a simple and effective way … important for managers of other similar websites that depend on user‐generated content for their value. …

Persistent link: https://www.econbiz.de/10014902539

Ridurre il rischio percepito e generare fiducia nello shopping online attraverso gli User Generated Content

Latorre, Annaluce; Vernuccio, Maria - In: MERCATI E COMPETITIVITÀ 2013/1 (2013) 1, pp. 143-163

Con la diffusione dei social media, gli User Generated Content (UGC) sono diventati una tra le principali fonti d …

Persistent link: https://www.econbiz.de/10010638785

Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303

Persistent link: https://www.econbiz.de/10010232563

User-generated content and bias in news media

Yildrim, Pinar; Gal-Or, Esther; Geylani, Tansev - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2655-2666

Persistent link: https://www.econbiz.de/10010234732

Curvilinear effects of User-Generated Content on hotels' market share : a dynamic panel-data analysis

Duverger, Philippe - In: Journal of travel research : a quarterly publication of … 52 (2013) 4, pp. 465-478

Persistent link: https://www.econbiz.de/10009767232

The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook

Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 342-351

Persistent link: https://www.econbiz.de/10010224852

Die Huffington Post Deutschland

Schuh, Christoph; Hess, Thomas - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 10 (2013) 4, pp. 8-11

Persistent link: https://www.econbiz.de/10010227438

How individuals choose topics to contribute at an online context

Peddibhotla, Naren - In: Electronic markets : the international journal on … 23 (2013) 3, pp. 241-250

Persistent link: https://www.econbiz.de/10010195475

A test of two models of value creation in virtual communities

Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292

Persistent link: https://www.econbiz.de/10010195893