Search Results - subject:"User generated content"

Lu, Yingda; Jerath, Kinshuk; Singh, Param Vir - In: Management science : journal of the Institute for … 59 (2013) 8, pp. 1783-1799

Persistent link: https://www.econbiz.de/10009788985

Sun, Monic; Zhu, Feng - In: Management science : journal of the Institute for … 59 (2013) 10, pp. 2314-2331

Persistent link: https://www.econbiz.de/10010202786

Ho-Dac, Nga N.; Carson, Stephen J.; Moore, William L. - In: Journal of marketing 77 (2013) 6, pp. 37-53

Persistent link: https://www.econbiz.de/10010203377

Shriver, Scott K.; Nair, Harikesh; Hofstetter, Reto - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1425-1443

Persistent link: https://www.econbiz.de/10009777020

Riedl, Christoph A.; Blohm, Ivo; Leimeister, Jan Marco; … - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 7-36

Persistent link: https://www.econbiz.de/10009745724

Friedlandt, Jens - 2013

Persistent link: https://www.econbiz.de/10009707702

Holsing, Christian; Schultz, Carsten D. - In: International journal of e-business research : an … 9 (2013) 4, pp. 33-46

Persistent link: https://www.econbiz.de/10010354430

Noone, Breffni M.; McGuire, Kelly A. - In: Journal of revenue and pricing management 12 (2013) 5, pp. 385-401

Persistent link: https://www.econbiz.de/10010188658

Kastner, Margit; Stangl, Brigitte - In: International Journal of Culture, Tourism and … 6 (2012) 4, pp. 389-404

reveal a posteriori segments based on motivational factors for reading user‐generated content (UGC). The study then seeks to …

Persistent link: https://www.econbiz.de/10014768347

Yoganarasimhan, Hema - In: Quantitative Marketing and Economics 10 (2012) 1, pp. 111-150

Persistent link: https://www.econbiz.de/10010865233

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