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Year of publication
Subject
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Data protection 2 Datenschutz 2 PEST analysis 2 diamond model 2 smart bracelet 2 stakeholder analysis 2 user privacy 2 wearable devices 2 Advertising 1 Advertising effects 1 Brand image 1 Brand management 1 Consumer behaviour 1 Data security 1 Datensicherheit 1 Internet marketing 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Mobile Anwendung 1 Mobile Marketing 1 Mobile advertising 1 Mobile application 1 Mobile marketing 1 Online-Marketing 1 Social Web 1 Social network 1 Social web 1 Soziales Netzwerk 1 Stakeholder 1 Theorie 1 Theory 1 Viral marketing 1 Virales Marketing 1 Werbewirkung 1 Werbung 1 advertising spreading 1 branded apps 1 personal social networks 1 user privacy perception 1
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Online availability
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Free 3
Type of publication
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Book / Working Paper 2 Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 Conference Paper 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1
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Language
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English 3
Author
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Hsu, Jung-Fang 2 Huang, Kuang-Chiu 2 Garcia-Davalos, Alexander 1 Garcia-Duque, Jorge 1
Published in...
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14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017 1 Journal of promotion management : innovations in planning and applied research 1
Source
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ECONIS (ZBW) 2 EconStor 1
Showing 1 - 3 of 3
Cover Image
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Cover Image
Balance between Privacy Protecting and Selling User Data of Wearable Devices
Huang, Kuang-Chiu; Hsu, Jung-Fang - 2017
Smart bracelets are capable of identifying individual data, which can synchronize the step count, mileage, calorie consumption, heart rate, sleeping data and even the pictures users uploaded with the APP. This feature is so convenient on one hand but makes us lose control of our privacy on the...
Persistent link: https://www.econbiz.de/10011720190
Saved in:
Cover Image
Balance between privacy protecting and selling user data of wearable devices
Huang, Kuang-Chiu; Hsu, Jung-Fang - 2017
Smart bracelets are capable of identifying individual data, which can synchronize the step count, mileage, calorie consumption, heart rate, sleeping data and even the pictures users uploaded with the APP. This feature is so convenient on one hand but makes us lose control of our privacy on the...
Persistent link: https://www.econbiz.de/10011760333
Saved in:
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