Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's `beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...

User innovation is a broadly discussed phenomenon in the context of open innovation which describes, for instance, the customer integration into the early phases of new product development). Despite there existing a large body of research in the field of lead users and user innovation,...

User innovation is a broadly discussed phenomenon in the context of open innovation which describes, for instance, the customer integration into the early phases of new product development). Despite there existing a large body of research in the field of lead users and user innovation,...

Personas, fictional user profiles based on research data, have gained popularity in the design field over recent years. These profiles include names, personalities, behaviors, and goals that are representative of a unique group of individuals. This paper examines the creation and utilization of...