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Subject
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Complex systems 1 Complexity management 1 Consumer behaviour 1 E-commerce 1 Electronic Commerce 1 Experiment 1 Komplexe Systeme 1 Komplexitätsmanagement 1 Konsumentenverhalten 1 Structural complexity 1 User-computer interaction 1 Visual complexity 1 Web site complexity 1 Web site effectiveness 1 Website 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Hoffmann, Stefan 1 Mai, Robert 1 Niemand, Thomas 1 Schwarz, Uta 1 Seidel, Jana 1
Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1
Source
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ECONIS (ZBW) 1
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The shifting range of optimal web site complexity
Mai, Robert; Hoffmann, Stefan; Schwarz, Uta; Niemand, Thomas - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 101-116
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