Search Results - subject:"Uses and Gratification"

Digital photo hoarding in online retail context : an in-depth qualitative investigation of retail consumers

Agarwal, Reeti; Mehrotra, Ankit; Pant, Manoj Kumar; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015084949

The impact of uses and motivation gratifications on tourist behavioral intention : the mediating role of destination image and tourists' attitudes

Luong, The-Bao - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 10 (2024) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10015409067

The influence of social media on purchase intention: The

Majeed, Mohammed; Owusu-Ansah, Martin; Ashmond, Adu-Ansere - In: Cogent Business & Management 8 (2021) 1, pp. 1-19

The paper examined the relationship between social media and purchase intention and the mediation role of brand equity within Ghana's fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 fashion customers. Statistical Package for Social...

Persistent link: https://www.econbiz.de/10012657366

The influence of social media on purchase intention : the mediating role of brand equity

Majeed, Mohammed; Owusu-Ansah, Martin; Ashmond, Adu-Ansere - In: Cogent business & management 8 (2021) 1, pp. 1-19

The paper examined the relationship between social media and purchase intention and the mediation role of brand equity within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 fashion customers. Statistical Package for Social...

Persistent link: https://www.econbiz.de/10012649544

The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent Business & Management 7 (2020) 1, pp. 1-23

The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value,...

Persistent link: https://www.econbiz.de/10012657082

The effect of social influence, trust, and entertainment value on social media use : evidence from Pakistan

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent business & management 7 (2020) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012623976

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent Business & Management 6 (2019), pp. 1-22

uses and gratification theory (UGT), social influence theory and technology adoption models to explain why consumers are …

Persistent link: https://www.econbiz.de/10012657053

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

uses and gratification theory (UGT), social influence theory and technology adoption models to explain why consumers are …

Persistent link: https://www.econbiz.de/10012622473