Search Results - subject:"Uses and gratification theory"

Digital photo hoarding in online retail context : an in-depth qualitative investigation of retail consumers

Agarwal, Reeti; Mehrotra, Ankit; Pant, Manoj Kumar; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015084949

The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent Business & Management 7 (2020) 1, pp. 1-23

The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value,...

Persistent link: https://www.econbiz.de/10012657082

The effect of social influence, trust, and entertainment value on social media use : evidence from Pakistan

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent business & management 7 (2020) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012623976

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent Business & Management 6 (2019), pp. 1-22

uses and gratification theory (UGT), social influence theory and technology adoption models to explain why consumers are …

Persistent link: https://www.econbiz.de/10012657053

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

uses and gratification theory (UGT), social influence theory and technology adoption models to explain why consumers are …

Persistent link: https://www.econbiz.de/10012622473