Search Results - subject:"Uses and gratification theory"

Assessing user benefits and privacy concerns in utilitarian and hedonic mobile augmented reality apps

Qin, Hong; David, Alsius; Harun, Ahasan; Al Mamun, Md Rasel - In: Industrial Management & Data Systems 124 (2023) 1, pp. 442-482

Purpose The application of mobile augmented reality (MAR) for enhancing user experiences and consumer patronizing intention has been the focus of recent MAR literature. Few studies examine the differences between apps. This study fills the research gap by examining how consumers assess their...

Persistent link: https://www.econbiz.de/10014825509

The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent Business & Management 7 (2020) 1, pp. 1-23

The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value,...

Persistent link: https://www.econbiz.de/10012657082

The effect of social influence, trust, and entertainment value on social media use : evidence from Pakistan

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent business & management 7 (2020) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012623976

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent Business & Management 6 (2019), pp. 1-22

uses and gratification theory (UGT), social influence theory and technology adoption models to explain why consumers are …

Persistent link: https://www.econbiz.de/10012657053

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

uses and gratification theory (UGT), social influence theory and technology adoption models to explain why consumers are …

Persistent link: https://www.econbiz.de/10012622473

How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit

Tran Kim Dung; Lobel Trong Thuy Tran - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 627-644

Persistent link: https://www.econbiz.de/10013415463

Exploring fantasy football's impact on the NFL experience during the COVID-19 pandemic

Smith, Alan D. - In: International journal of process management and … 12 (2022) 6, pp. 785-817

/extrinsic motivation variables derived primarily from the uses and gratification theory. Younger fantasy players were not more active than …

Persistent link: https://www.econbiz.de/10013391092

Understanding the motivational values for the usage of specific online news media and users’ perception of information credibility

Amosun, Tunde Simeon; Jianxun, Chu; Rufai, Olayemi Hafeez; … - In: Global Knowledge, Memory and Communication 72 (2021) 1/2, pp. 179-195

Purpose The purpose of this study is to investigate the utilitarian value (UV), hedonic value (HV) and social value (SV) that make people use a certain type of online media website and how the usage of specific online media website impact the way people perceive online information credibility...

Persistent link: https://www.econbiz.de/10014743885

Managing the effectiveness of e-commerce platforms in a pandemic

Lobel Trong Thuy Tran - In: Journal of retailing and consumer services 58 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012430691

Using structural topic modelling to predict users' sentiment towards intelligent personal agents : an application for Amazon's echo and Google Home

Sánchez-Franco, Manuel J.; Arenas-Márquez, Francisco J.; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012665821