Search Results - subject:"Uses and gratification theory"

Social network fatigue affecting continuance intention of social networking services : The case of WeChat users in China’s universities

Zong, Wen; Yang, Jing; Bao, Zheshi - In: Data Technologies and Applications 53 (2019) 1, pp. 123-139

integrating uses and gratification theory (UGT), social network fatigue and continuance intention. The relationships between the …

Persistent link: https://www.econbiz.de/10014712689

Role of social anxiety on high engagement and addictive behavior in the context of social networking sites

Lin, Wen-Shan; Chen, Hong-Ren; Lee, Tony Szu-Hsieh; … - In: Data Technologies and Applications 53 (2019) 2, pp. 156-170

-engagement behavior. Therefore, this study adopts the notion of uses and gratification theory (U&G theory) for investigating the SNS usage …

Persistent link: https://www.econbiz.de/10014712741

Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements

Valdimar Sigurdsson; Menon, R. G. Vishnu; Atli Geir … - In: Journal of promotion management : JPM 24 (2018) 5, pp. 694-714

Persistent link: https://www.econbiz.de/10011979196

Ethical and Managerial Aspects of Social Network Advertisement

Smith, Alan D.; Offodile, O. Felix - In: Journal of Electronic Commerce in Organizations (JECO) 14 (2016) 4, pp. 28-51

Uses and Gratification Theory. All three specific research hypotheses were accepted in the null form. …

Persistent link: https://www.econbiz.de/10012048980

Ethical and managerial aspects of social network advertisement

Smith, Alan D.; Offodile, O. Felix - In: Journal of electronic commerce in organizations : the … 14 (2016) 4, pp. 28-51

Persistent link: https://www.econbiz.de/10011591109

So why do people use Facebook and Twitter? : Uses and gratifications of social media use

In: Strategic Direction 31 (2015) 6, pp. 4-6

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015012488

Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM)

Luís Abrantes, José; Seabra, Cláudia; Raquel Lages, … - In: European Journal of Marketing 47 (2013) 7, pp. 1067-1088

‐of‐mouth (eWOM). In response to this call, this study draws on the social network paradigm and the uses and gratification theory (UGT …

Persistent link: https://www.econbiz.de/10014722927