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Search: subject:"Utilitarian and hedonic services"
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Alternative attractiveness
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European Journal of Management and Business Economics (EJM&BE)
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European journal of management and business economics : EJM&BE
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Is satisfaction a necessary and sufficient condition to avoid switching? The moderating role of service type
Sánchez, Isabel
;
Curras-Perez, Rafael
- In:
European Journal of Management and Business Economics …
29
(
2020
)
1
,
pp. 54-83
expected to be differences between
utilitarian
and
hedonic
services
, an aspect which is also studied in this work. …
Persistent link: https://www.econbiz.de/10013193226
Saved in:
2
Is satisfaction a necessary and sufficient condition to avoid switching? : the moderating role of service type
Sánchez, Isabel
;
Curras-Perez, Rafael
- In:
European journal of management and business economics : …
29
(
2020
)
1
,
pp. 54-83
expected to be differences between
utilitarian
and
hedonic
services
, an aspect which is also studied in this work. …
Persistent link: https://www.econbiz.de/10012182628
Saved in:
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