Search Results - subject:"Utilitarian and hedonic value"

Modeling brand color emotions, perceived brand creativity, perceived value, and brand loyalty in the context of theme parks

Milman, Ady; Tasci, Asli D.A. - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 4, pp. 353-381

Purpose The purpose of this study is to identify the influence of perceived brand color emotions on perceived brand creativity, assess the influence of perceived brand creativity on utilitarian and hedonic values, measure the impact of hedonic and utilitarian values on brand loyalty and evaluate...

Persistent link: https://www.econbiz.de/10014691285

Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance

Wang, Edward Shih-Tse - In: Journal of Electronic Commerce in Organizations (JECO) 15 (2017) 3, pp. 1-13

online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value …

Persistent link: https://www.econbiz.de/10012048993

Creating utilitarian and hedonic value from website quality and online retail performance

Wang, Edward Shih-Tse - In: Journal of electronic commerce in organizations : the … 15 (2017) 3, pp. 1-13

Persistent link: https://www.econbiz.de/10011735114

Shopping value, satisfaction, and behavioral intentions : a sociodemographic and interproduct category study on private label brands

Mishra, Anubhav A. - In: Journal of global marketing 27 (2014) 4, pp. 226-246

Persistent link: https://www.econbiz.de/10010408319