Search Results - subject:"Utilitarian benefit"

Gamification and consumer loyalty : the role of utilitarian and hedonic benefit

Shahid, Anam; Arshad, Sadia - In: The Lahore journal of business 10 (2021) 1, pp. 29-56

Persistent link: https://www.econbiz.de/10012813524

A systematic literature review of the sales promotion's utilitarian and hedonic benefits

Sinha, Somesh Kumar - In: International journal of business excellence : IJBEX 28 (2022) 1, pp. 118-138

Persistent link: https://www.econbiz.de/10014234594

An empirical study on the impacts of multi-facet benefits on continued usage intention : evidence from carsharing services in China

He, Minghua; Liang, Xiaobei - In: International journal of electronic business : IJEB 16 (2021) 2, pp. 157-185

Persistent link: https://www.econbiz.de/10012597993

Impact of sales promotion's benefits on perceived value : does product category moderate the results?

Sinha, Somesh Kumar; Verma, Priyanka - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132153

The link between sales promotion's benefits and consumers perception : a comparative study between rural and urban consumers

Sinha, Somesh Kumar; Verma, Priyanka - In: Global business review 20 (2019) 2, pp. 498-514

Persistent link: https://www.econbiz.de/10012035756

Impact of sales promotion's benefits on brand equity : an empirical investigation

Sinha, Somesh Kumar; Verma, Priyanka - In: Global business review 19 (2018) 6, pp. 1663-1680

Persistent link: https://www.econbiz.de/10011982938

Foxall, Gordon R.; Yan, Ji; Oliveira-Castro, Jorge M.; … - In: Journal of Business Research 66 (2013) 1, pp. 73-81

The marketing literature generally supports the view that price elasticity varies from product/brand to product/brand, influential work by Ehrenberg and England (1990) suggests that elasticities show little variation even when prices themselves are changing. The paper reports an investigation of...

Persistent link: https://www.econbiz.de/10010603351