Search Results - subject:"Utilitarian value"

Understanding factors affecting social commerce purchase behavior : a longitudinal perspective

Laradi, Sofiane; Alrawad, Mahmaod; Lutfi, Abdalwali; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015095046

Hey boomer, "your ride has arrived" : are you willing to continue using the ride-hailing app?

Akram, Umair; Lavuri, Rambabu; Mathur, Swati - In: Journal of retailing and consumer services 77 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014462291

Examining the perceived values toward regional factions and its impacts on the local election : the reasoned action approach perspective

Chen, Jing-Yurn - 2023

Persistent link: https://www.econbiz.de/10014414013

The influence of intensity of TikTok use, utilitarian value, and hedonic value on impulsive buying mediated by urge to buy impulsively

Rani, Vitria Zhuanita; Rofiq, Ainur; Juwita, Himmiyatul … - 2023

Persistent link: https://www.econbiz.de/10014327348

Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India

Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-17

based on utilitarian and hedonic aspects. The utilitarian value enhances users' task performance, whereas the hedonic value …

Persistent link: https://www.econbiz.de/10014329637

The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: a study of consumers in Ho Chi Minh city

Vo, Tho Phuoc; Tran, Mai Dong; Ly, Thi Minh Chau - In: Cogent Business & Management 9 (2022) 1, pp. 1-23

of perceived values, consisting of perceived hedonic value and perceived utilitarian value. Data were collected via an … hedonic value, while meaningfulness influences perceived utilitarian value which in turn, affects consumers' purchase …

Persistent link: https://www.econbiz.de/10014505528

Antecedents to purchase intention in virtual market space in India: an empirical investigation

Nayak, Smitha; Suhan, Mendon; Nayak, Raveendranath; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-15

cluster. Result reveals the importance of confidence in apparel fit, utilitarian value, and hedonic value in strengthening the …

Persistent link: https://www.econbiz.de/10014505760

The relationship between new product creativity components and purchase intention and the mediating impact of perceived values : a study of consumers in Ho Chi Minh city

Tho Phuoc Vo; Mai Dong Tran; Thi Minh Chau Ly - In: Cogent business & management 9 (2022) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10014434941

Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India

Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17

based on utilitarian and hedonic aspects. The utilitarian value enhances users' task performance, whereas the hedonic value …

Persistent link: https://www.econbiz.de/10013368917

The role of browsing in the relationship between online reviews to impulse buying

Astuti, Rifelly Dewi; Nindyaswari, Sara Almira - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 123-141

Manuscript type: Research Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator. Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM...

Persistent link: https://www.econbiz.de/10014335630